Score Each Area
0 = missing or broken. 1 = present but weak. 2 = clear and working.
Offer Clarity
- The main result is visible without scrolling.
- The site has one primary call to action.
- The CTA text is specific, not generic.
- The visitor has a reason to act now.
Lead Capture
- An email form appears near the offer.
- The form offers a useful reason to subscribe.
- The form works on mobile.
- The promised next step is delivered.
Follow-Up
- New leads are tagged by source or interest.
- A welcome email is sent immediately.
- A 3-5 email sequence exists.
- Every email has one clear CTA.
Analytics
- Analytics are installed.
- CTA clicks are tracked.
- Form submissions are tracked.
- The owner knows where to view results.
Mobile Conversion
- The CTA is easy to tap.
- The header does not bury the offer.
- Text is readable without pinching.
- Forms are easy to complete.
Trust and Friction
- Proof appears near the CTA.
- A basic FAQ section exists.
- Contact information is easy to find.
- The site avoids overpromising results.
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